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Media Stuff
  All of us have been in this embarrassing situation. We meet someone for the third or fourth time, only to realize we can’t remember what that person’s name is. Some of us are great with names and remember right away, but the rest of us don’t. Sure, we may find ways to disguise that...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
As if the pressure to develop and deliver a presentation that excites your audience weren’t enough, trying to impress your boss with that presentation is a whole other set of concerns. In most cases, if you plan with your organization’s goals in mind, you shouldn’t have a problem delivering a presentation that your boss will...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...
When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...
Do you think some feature films may be crowdsourced someday? I got to thinking it may be possible after checking out a contest that crowdsourced the best commercials made by independent filmmakers. MOFILM runs a series of competitions connected to festivals around the world, from Cannes to Rio. Nascent filmmakers choose one of the sponsors...
Kevin Smith has always been on the somewhat forefront of social media and advertising. I’m not sure that’s the best way to put it…more like he uses unconventional means to get his message across. I’m sure you all remember the whole Southwest debacle that he took to Twitter and his blog. And if you haven’t...
The following is a classic story from jboitnott.com. It’s about the “detention fart” heard round the world. The post went live in 2011. “…and for letting it rip on the ride home…” Did you ever think you would hear those words spoken on the news? Well read further then. This little sneaker got detention for...
Brian Solis and John Boitnott
Back in 2009 when I spoke at the Twitter140 conference in New York I had the chance to meet a personal hero of mine, Ann Curry, who works the Today show for NBC. She spoke on a panel about how Twitter played a role in the Iranian green revolution of that year. Afterward I got...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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