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Business strategy
There has never been a better time to get into the climate space. Whether you’re looking to build a sustainable business or going green to attract new customers, three key pieces of legislation can help you make the leap. First, the Infrastructure Investment and Jobs Act (IIJA), passed in November 2021, increases infrastructure spending by...
It’s not uncommon to set goals for your business and end up not reaching them. In fact, if you’re never failing to reach your goals, then they’re probably not ambitious enough. When things don’t go according to plan, you have three main options: You can switch strategies — that is, the high-level plan you’ve devised to take...
Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder...
meeting, discussion, anger, business name
If you’re running a business, you likely already realize the importance of choosing and registering a unique business name. Your chosen name should be memorable to your customer base. But, it also should be available online. If your business name is already in use, customers will be confused. Even worse, you may find yourself on...
meeting, tactics
Does this sound familiar to you? I saw on LinkedIn that an acquaintance who is more than a decade younger than I am has made it big as a successful startup founder. She just closed a big second round of funding. The same day, my alumni magazine came in the mail with an article on one of my...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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