Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you...

You can tell a lot about an organization by how it responds to a crisis. Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and explore an important marketing principle for your business. The...

By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from human writing. Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic about the tool’s application to a variety of advanced industries....

In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it or not, this may be something you are already doing...

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. The good news is that your marketing plan can...

It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique agency, take a few days to formulate crystal-clear...

Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will...

Promoting and marketing your business can be a costly and challenging endeavor. You want to make sure that you reach your target audience in the most effective way possible. Signs can be an extremely effective marketing tool if used correctly. One way to do this is through the use of signs. These five ways signs...

Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. But these days, that’s usually not enough to attract enough attention to raise your...

Consider some of these actual historical examples of tabloid headlines: “Headless Body in Topless Bar” (New York Post, April 1983) “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000) “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette,...