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Marketing
millennials dancing in nature
Generation Y — aka millennials — is the largest cluster generation found in America. That’s a huge consumer base of maturing adults mainly in their 20s or 30s. These folks have varying values and different priorities from the generations that came before them. It can be said that this demographic of adults think a bit...
online marketing expert, typing
The Internet is filled with information — but only some of it is accurate. The rest of it ranges from unsupported opinions masquerading as fact to outright “fake news” from fraudsters who claim to have expert advice with credible data. In some cases, these sources are obvious in their lack of credibility, but others are more...
analytics, site traffic, traffic, Google Analytics
Site traffic is a crucial metric when it comes to search engine rankings and it can fluctuate throughout the course of the financial year, depending on the performance of your direct competitors.  However, it is possible to maintain higher levels of traffic without spending a small fortune. In this article, we will be providing you...
To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...
personal branding
You’ve perhaps heard a lot about branding a business, but how much time have you invested in building your personal brand? Just like a business’ brand helps form that company’s identity, your personal branding is part of how you market yourself. It can encompass everything from your experiences to your beliefs. And, when it’s done well,...
3 Tips on Building Community, From the 'Green-Haired Oprah of LinkedIn'
You can’t rely solely on ads to power business. It’s about more than that. You want to build a community, and it involves getting to know your customer, connecting on a personal level and gaining their trust. Goldie Chan knows how powerful an online community can be. Known as the “Green-Haired Oprah of LinkedIn” (a fan gave her...
These days, it’s hard to find a business that doesn’t use email marketing. While social media accounts and websites increase your audience and brand awareness, your email list is what often creates real opportunity to engage and build trust with people–and, eventually, sell to them. Email marketing offers a powerful return on investment (ROI). According to a 2015 study...
social media, marketing, market your business, Twitter, Facebook
Even in volatile economic times, you, like many other executives around the world, may be spending prodigiously to market your business. According to a 2018 CMO survey by Deloitte, Duke University, and the American Marketing Association, marketing budgets are expected to grow in the next year and reliance on marketing analytics is up by 30 percent. Not...
surfing, livestreaming, wave, riding the wave
Livestreaming video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while livestreaming. It’s a no-brainer because from what I’ve seen...
Coupons and exclusive discounts have long been a way to win customers. Everyone likes a deal, especially when it feels like it’s only available to a small portion of the audience. When executed the right way, discounts can incentivize customers to try out a new business or look at a known business’s latest offerings. However, when...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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