Category

Marketing
When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...
So, here we are in the middle of what I call “CES season.” The massive Consumer Electronics Show is the first big Las Vegas convention of the year, and the place where all the big brands unveil their new products or services (or their tweaks to the same old products/services). Much of this whole pre-CES period is essentially a debate about whether...
Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...
Seasoned entrepreneurs and bloggers might find this advice to be the most obvious thing in the world, but to those who are new at the big, bad world of entrepreneurship, blogging, specifically what the blog should be about, can be intimidating and full of unknowns. Too many times, readers will come across business blogs that ramble,...
money changing hands
The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...
money changing hands
The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...
Brand Loyalty Marketing Branding Working Accounting Concept
Candy bars, cereal, social networking platforms, and shoes. What do these products have in common? They carry brand names people crave. Snickers, Frosted Flakes, Facebook, and Nike are extremely popular brands, but they, like any other brand, can be discarded if suitable substitutes exist. Companies should consider that thought when managing consumer expectations and working to maintain brand loyalty....
powerful definition, definition infographic
You’ve probably heard of infographics or seen one online many times. To people who enjoy them, infographics are a powerful definition of an effective marketing tool. What is an Infographic? A powerful definition for an infographic is a type of marketing content that sorts, arranges, and visually presents data. The word itself is a clipped...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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