Category

Marketing
Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. Yet, this...
If you want to succeed in your business, you’ll need to do more than simply respond to existing trends. You’ll also need to figure out future developments today. Business planning for the future isn’t optional if you want your business to succeed. In fact, it’s imperative to strive for a proactive mindset and plan for...
Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing? Marketing writing is more than merely cranking out blog...
Loyalty Marketing Branding Working Accounting Concept
It’s the goal of every business to establish brand awareness and memorability for their company. When customers remember your brand and associate it with a positive reputation, they’re more likely to become loyal and consistent patrons of your products. Unfortunately, developing a solid brand for your business has plenty of room for error. In this...
One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...
This behavioral targeting guide will help you personalize contact with your readers. With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their...
Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. Demand generation has emerged as one of the best strategies to achieve the objective of generating and converting...
In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses...
Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. Brand refresh Taco Bell regularly...
Dentist Branding Mistakes
Don’t make any of these branding mistakes in your dental practice that could turn your millennial customers away and to your competition: 1. Not understanding what branding is and how it can help or cripple your practice. The first of these branding mistakes is not understanding the concept of branding. There are countless books about...
1 2 3 4 5 6

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

Go Beyond Swapping Business Cards and Small Talk — Here’s How to Forge Meaningful Relationships.
4 月 11, 2024
Retirement Planning for Single Parents: Securing Your Financial Future
4 月 4, 2024
How to Analyze and Optimize Your Gross Margin
3 月 28, 2024

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
11 月 8, 2018
, , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
12 月 6, 2016
, , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
11 月 4, 2016
zh_CNChinese