In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it or not, this may be something you are already doing...

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. The good news is that your marketing plan can...

It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique agency, take a few days to formulate crystal-clear...

Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will...

Promoting and marketing your business can be a costly and challenging endeavor. You want to make sure that you reach your target audience in the most effective way possible. Signs can be an extremely effective marketing tool if used correctly. One way to do this is through the use of signs. These five ways signs...

Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. But these days, that’s usually not enough to attract enough attention to raise your...

Consider some of these actual historical examples of tabloid headlines: “Headless Body in Topless Bar” (New York Post, April 1983) “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000) “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette,...

Let’s face it. We’ve never been more divided as a species. And yet, in a world ravaged by a coronavirus pandemic, political conflict, and division, people everywhere still gleefully joined together in a single, united purpose: to “Free Britney.” And great news: mission accomplished! So what’s next for the celebrated and newly liberated Ms. Spears?...

Copyright infringement is always in the news. A few cases in point: Taylor Swift and her hit “Shake It Off” will face trial in a suit brought by the writers of a girl group’s 2001 song “Playas Gon’ Play.” Khloe Kardashian’s fashion brand Good American has been sued by a photography company claiming that Kardashian’s...

Content marketing, inbound marketing and digital marketing: These three phrases are often used interchangeably, but they don’t refer to the same thing. This can create confusion when implementing your brand’s marketing plan. These strategies do share some things in common. They’re all designed to grab user attention, build your brand, increase traffic, attract qualified leads...