Recent research shows that 75 percent of all startups ultimately fail, many of those within the first year of their existence. Nobody likes failure, obviously, even as we recognize that there are many lessons to be learned from the experience. Still, when we’re talking about a failed startup, the cost of failure can be pretty steep — sunk costs that can’t...

Every business will run into uncertainty at some point. Unsettled times, almost by definition, are challenging to navigate, and pose an additional challenge for employee managers and other leaders: how transparent should they be with staff members? It’s important to recognize at the outset that there are reasons to be frank and open with team...

Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you...

You can tell a lot about an organization by how it responds to a crisis. Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and explore an important marketing principle for your business. The...

Severe weather is the new normal. Recent floods in California, tornadoes in Alabama, and freezing temperatures in New York are just the tip of the ever-melting iceberg. In 2022 alone, the United States experienced 18 natural disasters, including wildfires, severe storms, tropical cyclones, flooding, freezing, and drought, costing $1 billion dollars. Research indicates that climate disasters will...

There has never been a better time to get into the climate space. Whether you’re looking to build a sustainable business or going green to attract new customers, three key pieces of legislation can help you make the leap. First, the Infrastructure Investment and Jobs Act (IIJA), passed in November 2021, increases infrastructure spending by...

Is more always better? In this market, optimization is the name of the game. Business owners continuously seek opportunities to maximize their reach and win more clients. The more business, the better…right? What happens when there is a challenging client or an angry customer? Conflict resolution isn’t always the best use of company resources. Regardless...

Businesses come in all shapes and sizes. For example, veterinary clinics are service-centered businesses that care for people’s pets. Like any other enterprise, finding various means to upgrade and enhance a vet clinic ensures the practice progresses successfully over time, improves income, and maintains a steady business stream. Improve Visitor’s Experience Customers keep you in...

The world is filled with so many different people. And it’s our job to ensure everyone feels welcomed. If you own real estate, you want to ensure everyone can access your building easily. You want to make your commercial property inclusive for everyone. That means it needs to be disability-friendly, and there are a few...

As many businesses continue to require and utilize packaging for their various merchandise, demand for this industry continues to grow. Like starting and operating any new company, running a successful packaging business includes numerous steps, loops, and things to consider. Understanding the basics of managing this type of company ensures your business thrives as you...