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WhatsApp is no longer just for messaging and calls. This app, which is part of Facebook, has become an engagement and commerce tool for entrepreneurs and small business owners alike. It can provide another channel for brand building, customer interaction and intelligence, and revenue opportunities. WhatsApp is designed around the idea that today’s consumers and businesses prefer mobility. The platform empowers companies to...
Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with consumers. Enter WhatsApp Business. WhatsApp has joined in by offering WhatsApp Business, a free app for small business owners and startup founders that can be used...
With more and more professionals taking on remote work, people are deciding they don’t have to necessarily stay in bigger tech hubs like Silicon Valley and New York City. The spotlight is shining brightly on regional tech hubs that offer remote workers a better quality of life and potential access to more career opportunities. As...
Before the crisis, if your company depended on a physical business location and in-person interactions with customers, vendors, and employees, it might have made sense to cling primarily to legacy systems and paper processes. Adding digital components like a website, mobile app or electronic payment processing didn’t necessarily mean you’d undergone a complete digital transformation. The current health crisis has changed...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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