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marketing
Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. But these days, that’s usually not enough to attract enough attention to raise your...
group of people in a room networking
A Social networking event is highly effective tool to further your business success. Learn how to prepare yourself for networking events to enhance your experience. Events like these are for professionals seeking connections within the market. Attending a networking event could better your business tenfold and lead you to like-minded individuals. This will benefit you...
Consider some of these actual historical examples of tabloid headlines: “Headless Body in Topless Bar” (New York Post, April 1983) “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000) “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette,...
coffee machine cup
Running a coffee shop is such a gratifying and fun experience! After all, you get to serve folks that first cup of coffee every morning and make their days just a little brighter. That said, it’s a business. So when sales start looking a bit lower than they should, things can become challenging. That’s why...
NFTs and other evolving types of — well, OK, let’s call them “channels” — may be an area your brand wants to invest in, but might also not be the smartest idea. Whether you’re evaluating the benefits of creating your own brand’s NFT now or jumping into any new marketing channel or strategy that develops in the future, you...
Let’s face it. We’ve never been more divided as a species. And yet, in a world ravaged by a coronavirus pandemic, political conflict, and division, people everywhere still gleefully joined together in a single, united purpose: to “Free Britney.” And great news: mission accomplished! So what’s next for the celebrated and newly liberated Ms. Spears?...
Copyright infringement is always in the news. A few cases in point: Taylor Swift and her hit “Shake It Off” will face trial in a suit brought by the writers of a girl group’s 2001 song “Playas Gon’ Play.” Khloe Kardashian’s fashion brand Good American has been sued by a photography company claiming that Kardashian’s...
Content marketing, inbound marketing and digital marketing: These three phrases are often used interchangeably, but they don’t refer to the same thing. This can create confusion when implementing your brand’s marketing plan. These strategies do share some things in common. They’re all designed to grab user attention, build your brand, increase traffic, attract qualified leads...
Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts,...
socks in a package
There’s no doubt that packaging is a key aspect of selling any product. This concept even applies to e-commerce businesses, as packaging influences customer retention. As more companies realize the importance of product unboxing, the world of packaging gets more competitive. Let’s explore some product packaging tips to help your brand stand out from the...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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