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marketing
Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her job is to market software that handles some of...
It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique agency, take a few days to formulate crystal-clear...
Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will...
content marketing
Strategic content works especially well for small vs. large business marketing teams. It helps build both brand awareness and an active, loyal audience of users. That audience already has a certain level of interest in your offer so it’s a much simpler process to sell to them, and turn them into repeat buyers. Yet, small...
business signs
Promoting and marketing your business can be a costly and challenging endeavor. You want to make sure that you reach your target audience in the most effective way possible. Signs can be an extremely effective marketing tool if used correctly. One way to do this is through the use of signs. These five ways signs...
Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. But these days, that’s usually not enough to attract enough attention to raise your...
group of people in a room networking
A Social networking event is highly effective tool to further your business success. Learn how to prepare yourself for networking events to enhance your experience. Events like these are for professionals seeking connections within the market. Attending a networking event could better your business tenfold and lead you to like-minded individuals. This will benefit you...
Consider some of these actual historical examples of tabloid headlines: “Headless Body in Topless Bar” (New York Post, April 1983) “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000) “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette,...
coffee machine cup
Running a coffee shop is such a gratifying and fun experience! After all, you get to serve folks that first cup of coffee every morning and make their days just a little brighter. That said, it’s a business. So when sales start looking a bit lower than they should, things can become challenging. That’s why...
NFTs and other evolving types of — well, OK, let’s call them “channels” — may be an area your brand wants to invest in, but might also not be the smartest idea. Whether you’re evaluating the benefits of creating your own brand’s NFT now or jumping into any new marketing channel or strategy that develops in the future, you...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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