Category

Growing a Business
Are you having trouble attracting good employees? It’s become a big problem for many companies in today’s job market. A lot of hiring managers say posting ads on job boards and employment sites simply don’t draw many quality applicants. If you’re feeling like it’s time to get creative, here are some underrated hiring strategies you...
Muhammad Ali, Tom Brady, Babe Ruth and Michael Jordan are some of the greatest professional athletes the world has ever known, but even these legends occasionally dropped the ball (as it were). It’s only natural, then, that your team members will occasionally do the same. Even the best employees will occasionally miss out on an...
Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...
Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her job is to market software that handles some of...

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

The Ultimate Guide to Saving Money on Groceries
9月 21, 2023
School of Fintech: Managing Your Finances as a College Student
9月 14, 2023
How Transparent Should You Be with Employees During Times of Uncertainty?
9月 7, 2023

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
11月 8, 2018
, , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
12月 6, 2016
, , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
11月 4, 2016
zh_CNChinese