Category

Growing a Business
Are you having trouble attracting good employees? It’s become a big problem for many companies in today’s job market. A lot of hiring managers say posting ads on job boards and employment sites simply don’t draw many quality applicants. If you’re feeling like it’s time to get creative, here are some underrated hiring strategies you...
Muhammad Ali, Tom Brady, Babe Ruth and Michael Jordan are some of the greatest professional athletes the world has ever known, but even these legends occasionally dropped the ball (as it were). It’s only natural, then, that your team members will occasionally do the same. Even the best employees will occasionally miss out on an...
Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...
Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her job is to market software that handles some of...

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

Your Complete Guide to Long-Term Care Insurance in Retirement
February 22, 2024
Private Real Estate Investing: Pros and Cons
February 15, 2024
Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead.
February 8, 2024

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
November 8, 2018
, , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
December 6, 2016
, , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
November 4, 2016
en_USEnglish