Category

Social Media
Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are using it....
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you’re a CEO and you think your team needs a boost in morale, ask yourself, “Why would customers and employees rally behind me?” We’ve all heard stories of or even worked for companies that...
Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...
Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...
youtube video
If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this...
Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of “social listening.” As you...
1 2 3 5

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

startup ideas, startup idea, idea, business plan
How to Come Up With Amazing Startup Ideas in the Digital Era
July 18, 2019
iphone, phone, remember
Use These 8 Apps To Help Remember People’s Names
July 11, 2019
human resources, HR certifications, certifications,
Types of Certifications Every HR Professional Should Consider
July 10, 2019

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
November 8, 2018
, , , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
December 6, 2016
, , , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
November 4, 2016