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marketing
Today’s companies are under a lot of pressure to create memorable, sticky brands — especially amidst growing competition from online retailers. Starting a business is one thing, but building a story around it is something entirely different. Unfortunately, not all companies hit a home run when it comes to branding. In fact, even well-known retailers...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...
Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...
Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...
  Seasoned entrepreneurs and bloggers might find this advice to be the most obvious thing in the world, but to those who are new at the big, bad world of entrepreneurship, blogging, specifically what the blog should be about, can be intimidating and full of unknowns. Too many times, readers will come across business blogs that...
The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...
The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...
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