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marketing
Loyalty Marketing Branding Working Accounting Concept
Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...
Whether you’re an entrepreneur or someone looking to expand their clientele, there are a lot of options for catching the eyes of people who don’t yet follow you. Part of expanding is reaching new people and letting them know what sets your corporation apart or makes it unique. There are many similar types of businesses...
In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses...
Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. Brand refresh Taco Bell regularly...
millennials dancing in nature
Generation Y — aka millennials — is the largest cluster generation found in America. That’s a huge consumer base of maturing adults mainly in their 20s or 30s. These folks have varying values and different priorities from the generations that came before them. It can be said that this demographic of adults think a bit...
online marketing expert, typing
The Internet is filled with information — but only some of it is accurate. The rest of it ranges from unsupported opinions masquerading as fact to outright “fake news” from fraudsters who claim to have expert advice with credible data. In some cases, these sources are obvious in their lack of credibility, but others are more...
It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...
analytics, site traffic, traffic, Google Analytics
Site traffic is a crucial metric when it comes to search engine rankings and it can fluctuate throughout the course of the financial year, depending on the performance of your direct competitors.  However, it is possible to maintain higher levels of traffic without spending a small fortune. In this article, we will be providing you...
To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...
personal branding
You’ve perhaps heard a lot about branding a business, but how much time have you invested in building your personal brand? Just like a business’ brand helps form that company’s identity, your personal branding is part of how you market yourself. It can encompass everything from your experiences to your beliefs. And, when it’s done well,...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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