Category

Business
To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...
remote work, entrepreneur
Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...
hypnosis, meditation, self-hypnosis, nature
By Christine Deschemin, Founder, UpNow Hungry for success and happiness, you delve into self-help courses, take deep breaths, listen to podcasts, and devour books that promise to make you an idealized version of yourself. These resources may cover a wide range of subjects, from career success and personal development to relationship guidance and a healthy...
For years, employees have extolled the virtues of the “distributed workforce” — working remotely. While some managers have embraced remote teams, be they across town, in a different time zone, or across an ocean, others have been hesitant to allow remote work. But the global coronavirus pandemic has forced businesses of every shape and size to adopt...
self image, mental health
People do not work towards things they do not believe they can achieve. Self-worth is vital. The power of confidence in not only your abilities, but in you as a person, is instrumental to succeeding in your endeavors. Bob Proctor teaches many different avenues to follow for success. But, one of his lessons in particular...
business continuity plan, business plan
Roadmaps for revenue and expansion are imperative for small-business growth. But, they’re only a few of the variables that go into the planning equation. Business owners should also consider devising a business continuity plan. Business continuity plans formalize the steps you can take to keep operations running in case of a major crisis. They can...
Between uncertain cash flow and concern over how to meet financial obligations such as payroll and bills, it’s a stressful time to be a small-business owner. Many entrepreneurs are experiencing the same anxieties over unemployment, debt and financial sustainability. Your personal and business credit scores could take a hit if you have to miss payments due to a cash...
emergency fund, money, funding
As a small business owner, starting a small business emergency fund can mean the difference between success and failure. Staying on top of your finances can be even more important in times of crisis. Many businesses have a lot of operating expenses as well as debt. That means they don’t have much resiliency. While these...
If you’re facing a long term business slowdown do to a crisis, you may have more time on your hands or limited business hours. That’s true for many companies that face a pandemic or other crisis. During a slowdown, entrepreneurs can boost their business and prepare for a positive resurgence when the country recovers from...
Beyond the health concerns associated with the COVID-19 pandemic, much of our current anxiety may come from the feeling that we’ve lost control of our livelihoods as business owners. In turn, this leads to further stress about how we can provide for our families and ourselves, let alone pay our bills. To regain some measure of control,...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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