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Small Business
boutique hotel
Running a hotel is a labor of love. It has to be: the hotel business is an all-day, every day endeavor. Properties with limited capacity face competition from large hotel brands and other boutique hotel groups. Try some of these marketing tips for your small boutique hotel to build your business and keep guests coming...
WhatsApp is no longer just for messaging and calls. This app, which is part of Facebook, has become an engagement and commerce tool for entrepreneurs and small business owners alike. It can provide another channel for brand building, customer interaction and intelligence, and revenue opportunities. WhatsApp is designed around the idea that today’s consumers and businesses prefer mobility. The platform empowers companies to...
Small business owners are accustomed to making all the decisions about their companies, as well as overseeing all aspects of business development and daily operations. However, they sometimes may not see the “forest for the trees” — meaning those issues that only outsiders can objectively observe and understand. One solution is to obtain small business...
startup ideas, startup idea, idea, business plan
Most ambitious entrepreneurs have the same major objective — for their startup idea to become the next big thing. It may be hard to imagine, but Steve Jobs and Mark Zuckerburg were once in the same position as most business owners. Coming up with an idea for your startup business should be approached with the same dedication as...
cleveland, cleveland downtown
The economic recovery hasn’t been as strong in every part of the U.S. as it has in Silicon Valley. With companies sending factories overseas and older people relocating to more sunny regions, many cities in the northern US are experiencing slow economic growth. Cleveland is one of them. Listed as second highest on the Distressed Community...
Recent research shows that 75 percent of all startups ultimately fail, many of those within the first year of their existence. Nobody likes failure, obviously, even as we recognize that there are many lessons to be learned when you start a business. Still, when we’re talking about a failed startup, the cost of failure can be pretty steep — sunk...
What happens in one startup hub also happens in every other startup hub. Silicon Valley companies continue to pump out disruptive technology that fuels regional and national economic growth. But, according to a new report, they also produce income inequality. A team of researchers at the Everett Program at UC Santa Cruz studied federal and regional income statistics...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
No matter the position or industry that you’re involved with, writing has become a requirement for almost each and every one of us. Whether it’s a text, social media update, blog post, or email, we rely on written messages to communicate with each other. While it may not seem like a major concern, making even...
Office workers everywhere suffer from similar back problems, often due to long periods of sitting in poorly-designed chairs. If we consider that many of us will spend approximately as much time per day seated at work as we will lie in bed, it stands to reason that we should give buying an office chair at...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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