By

jboitnott
Online file storage is a must-have for any business or entrepreneur. With cloud backup, you can avoid file loss and restore your device if it’s ever damaged. Cloud storage also makes collaborating with team members easier since they can access files remotely. Plus, remote access means you can access files anywhere and on any device. But cloud...
driving
According to a consumer survey conducted by McKinsey earlier this year, the ongoing health crisis altered the driving behavior of Americans by decreasing how often we drive. However, this shift is really just the continuation of a trend. America’s love affair with cars was heading toward a break-up — or a temporary break at the very least. Cracks began to appear in this...
It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...
podcasting, networking
Reaching out to expand and strengthen your network just isn’t the same since the current health crisis changed the rules of business and life. Without in-person conferences and social mixers, we’ve all been relegated to virtual networking. You already know you can join online groups and use video conferencing for networking. Now, explore a few other strategies to...
pre employment screening
The COVID-19 pandemic has left an indelible mark on the way business is done. The turmoil and upheaval has shown business owners that they need to adjust their hiring processes. Employers must now rethink tasks that require in-person contact. With more employees working remotely, perks centered on schedule flexibility and work-life balance are now standard company benefits....
The current health crisis has created a feeling of whiplash for thousands of business owners across the U.S. Some quickly sought to reopen business, but a resurgence in the crisis meant many had to slow or stop, operations again. No matter your individual business situation, if you’re set on staying open long term, it’s time...
How many times have you noticed something while you were shopping at the grocery store that made you leave your full cart in the middle of the store and run out the exit? If the answer to this question is “never,” you’ve just identified a key difference between shopping at a brick-and-mortar retailer and shopping...
Before the crisis, if your company depended on a physical business location and in-person interactions with customers, vendors, and employees, it might have made sense to cling primarily to legacy systems and paper processes. Adding digital components like a website, mobile app or electronic payment processing didn’t necessarily mean you’d undergone a complete digital transformation. The current health crisis has changed...
To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...
remote work, entrepreneur
Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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driving
How Our Love of Driving is Changing , and How Entrepreneurs Can Act On It
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