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personal branding
You’ve perhaps heard a lot about branding a business, but how much time have you invested in building your personal brand? Just like a business’ brand helps form that company’s identity, your personal branding is part of how you market yourself. It can encompass everything from your experiences to your beliefs. And, when it’s done well,...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...
youtube video
If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this...
Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of “social listening.” As you...
Pinterest is easily the most talked about subject in social media right now. A lot of people are talking about Facebook and its recent IPO too, but for anyone who spends a good portion of their day using social media, Pinterest is sparking the most uh… interest. We’re witnessing several dynamics with this little Palo...
Whenever I mention the word “ombudsman” to anyone in terms of what it means for social media, there are always some who don’t know what it is, so I should get that out of the way: From Wikipedia: An ombudsman (conventional English plural: ombudsmen) is a person who acts as a trusted intermediary between an organization and some internal or external constituency…...
I’ve caught some flack in recent weeks from friends for my growing addiction to Empire Avenue. It’s an addiction to which I am only too happy to admit I have. I’ve experienced a lot of mental discomfort over spending a lot of time on a service that may or not be beneficial to the other...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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