0
Items : 0
Subtotal : $0.00
View CartCheck Out

Tag

Social Media
In the last several years, social media pods have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It sounds like...
personal branding
You’ve perhaps heard a lot about branding a business, but how much time have you invested in building your personal brand? Just like a business’ brand helps form that company’s identity, your personal branding is part of how you market yourself. It can encompass everything from your experiences to your beliefs. And, when it’s done well,...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...
youtube video
If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this...
Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of “social listening.” As you...
Pinterest is easily the most talked about subject in social media right now. A lot of people are talking about Facebook and its recent IPO too, but for anyone who spends a good portion of their day using social media, Pinterest is sparking the most uh… interest. We’re witnessing several dynamics with this little Palo...
Whenever I mention the word “ombudsman” to anyone in terms of what it means for social media, there are always some who don’t know what it is, so I should get that out of the way: From Wikipedia: An ombudsman (conventional English plural: ombudsmen) is a person who acts as a trusted intermediary between an organization and some internal or external constituency…...
1 2 3

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

more about me

Follow John Boitnott

Popular Post

team members look at laptop, software for nonprofits
Software for Nonprofits: 5 of the Best Discount Tools
November 19, 2020
hotel room, reopening
A Guide for Reopening a Hotel
November 5, 2020
Report: Pandemic Changed Small Business Priorities
October 29, 2020

Recent Post

Travel Tips, Entrepreneur travel, travel, ,
10 Travel Tips For the Tech-Savvy Entrepreneur
November 8, 2018
, , , , , , , , ,
How a Silent Retreat Could Be the Getaway You Need to Recharge
December 6, 2016
, , , , , , , , , , ,
Your Next Engineer May Work From One of These 4 Countries
November 4, 2016