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June 23, 2021
Loyalty Marketing Branding Working Accounting Concept
Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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