Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you...

Despite the many benefits tied to teamwork, research into the subject is contributing to conflicting ideas. It turns out that teamwork does not always work. Not in situations when absolute creativity is required, where people find it better to work alone, or times when teams are doomed to fail.  For instance, big teams tend to ...

To get the most out of both business and pleasure, it’s important to find ways to slow down. No matter where you are in your entrepreneurial journey, it’s in down time that you have a chance to reflect, form new ideas, or just enjoy yourself. You’ve probably heard stories of people who came up with...

Believe it or not, 2021 marked the 20th anniversary of the launch of iTunes. The highly successful Apple product was released in January of 2001. It revolutionized the way we purchase, interact with and listen to music. Apple has of course since transitioned away from iTunes and toward streaming services like Apple Music, Apple Podcasts...

Even a casual glance at today’s headlines tells a troubling story. From recent increases in worker resignations across all fields to a noticeable uptick in interpersonal conflicts at workplaces or in airline flights, as well as the ever-increasing political divide, it seems clear that there’s just not empathy in the world. Empathy is a crucial...

Freelancers, gig workers, franchise owners, or small business owners — no matter what they call themselves, these individuals are entrepreneurs. From freelance writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S. economy and have done so for decades. Even that lemonade stand on the corner of your block...

Patience is a quality that tops the list of healthy, positive virtues alongside honesty, kindness, and empathy. These virtues are generally considered to be hallmarks of a good, moral person, but they’re considered virtues for another reason, too: People usually struggle to embody them on a daily basis. The virtue of patience can be one...

You’ve been thinking about becoming an entrepreneur, and maybe you’ve run the idea past colleagues. Maybe you’re already pursuing it by writing a business plan and actively seeking funding. It has to be the right time and place, or you shouldn’t take the leap, especially considering the challenges faced by entrepreneurs — even in the...

Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...

Small business owners need help, especially if they’re new to starting and growing a business. For some, that means seeking help from a more experienced colleague who can lead by example while for others, guidance comes in the form of networking events that connect them with professionals who’ve had similar experiences. While those methods are...