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entrepreneur
Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits. It’s essential to approach marketing as a strategic investment. Whether you’re allocating funds to a social media campaign or...
Key Takeaways Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer insights. Successful marketers avoid complexity by focusing on core business goals and crafting clear, concise messaging. Hiring and managing a marketing team is challenging for any business, regardless of...
Key Takeaways Strategies like direct mail and influencer marketing can be more effective than you think. However, don’t forget to diversify. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you...
united team standing in sun
Despite the many benefits tied to teamwork, research into the subject is contributing to conflicting ideas. It turns out that teamwork does not always work. Not in situations when absolute creativity is required, where people find it better to work alone, or times when teams are doomed to fail.  For instance, big teams tend to ...
To get the most out of both business and pleasure, it’s important to find ways to slow down. No matter where you are in your entrepreneurial journey, it’s in down time that you have a chance to reflect, form new ideas, or just enjoy yourself. You’ve probably heard stories of people who came up with...
apple iTunes iphone buds
Believe it or not, 2021 marked the 20th anniversary of the launch of iTunes. The highly successful Apple product was released in January of 2001. It revolutionized the way we purchase, interact with and listen to music. Apple has of course since transitioned away from iTunes and toward streaming services like Apple Music, Apple Podcasts...
woman puts hand on shoulder of man with empathy
Even a casual glance at today’s headlines tells a troubling story. From recent increases in worker resignations across all fields to a noticeable uptick in interpersonal conflicts at workplaces or in airline flights, as well as the ever-increasing political divide, it seems clear that there’s just not empathy in the world. Empathy is a crucial...
Freelancers, gig workers, franchise owners, or small business owners — no matter what they call themselves, these individuals are entrepreneurs. From freelance writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S. economy and have done so for decades. Even that lemonade stand on the corner of your block...
Patience is a quality that tops the list of healthy, positive virtues alongside honesty, kindness, and empathy. These virtues are generally considered to be hallmarks of a good, moral person, but they’re considered virtues for another reason, too: People usually struggle to embody them on a daily basis. The virtue of patience can be one...
You’ve been thinking about becoming an entrepreneur, and maybe you’ve run the idea past colleagues. Maybe you’re already pursuing it by writing a business plan and actively seeking funding. It has to be the right time and place, or you shouldn’t take the leap, especially considering the challenges faced by entrepreneurs — even in the...
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About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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