Category

Advertising
Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Do you think some feature films may be crowdsourced someday? I got to thinking it may be possible after checking out a contest that crowdsourced the best commercials made by independent filmmakers. MOFILM runs a series of competitions connected to festivals around the world, from Cannes to Rio. Nascent filmmakers choose one of the sponsors...
For all the time, work, money and effort, Christopher Knight put into this great commercial, here’s hoping he got the position at Rockingham County School Board of Education. I guess it just goes to show you that when it comes to advertising (and most other things too), you get what you pay for.
We’ve all been witness to a bad commercial before. How about those darned class action lawsuit ads that are always popping up during my Jeopardy! program. They’re horrible but I’ve gotten somewhat immune to viewing them. Here are some truly awful local TV ad spots. I’d doubt if it wasn’t for YouTube and the internets...
In a new ad campaign, SmartWater is trying to leverage the celebrity of Jennifer Aniston and the internet to make their video go “viral”. Playing on the popularity of “internet stardom” with the likes of Kenan Cahill, yellow Labrador puppies, a skateboarding dog, dancing babies and Double Rainbow Guy look-a-like. I think Jennifer does a...
If you haven’t heard of The Heart Attack Grill in Chandler, Arizona (about 15 minutes from Pheonix), they’re the guys behind the massive burgers and fries that created quite a buzz with their marketing techniques. They offer free food to anyone over 350 lbs, they serve heart stopping meals with no remorse, their waitresses are...
I can’t decide whether or not this overlay ad is strikingly poignant or horrifically ironic. It’s very eerie sometimes to see how particular and relevant these ads can be.  I guess in the most blatant way, anyone that would be listening to the rubbish (and a live version nonetheless) might just be in need of a rehab...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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