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December 15, 2022
Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her job is to market software that handles some of...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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