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2月 9, 2023
Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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