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Content Marketing
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As a content marketer, you need to maintain a steady stream of fresh, reliable content that’s targeted to your audience at each point of the buyer’s journey. What you might not have discovered yet is the busy content marketer’s secret: Keeping your content calendar and your production process organized is essential to ensuring that content...
Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts,...
It’s crucial to stand out in a crowded field. Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser...
Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other: First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning). Second, the content must also be written so that search engines want to reward it with...
Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality...
content marketing
There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course, but it’s a major focus. Staying profitable means staying in business, and that usually means marketing. Yet with...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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