As a content marketer, you need to maintain a steady stream of fresh, reliable content that’s targeted to your audience at each point of the buyer’s journey. What you might not have discovered yet is the busy content marketer’s secret: Keeping your content calendar and your production process organized is essential to ensuring that content...

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts,...

Running a hotel is a labor of love. It has to be: the hotel business is an all-day, every day endeavor. Properties with limited capacity face competition from large hotel brands and other boutique hotel groups. Try some of these marketing tips for your small boutique hotel to build your business and keep guests coming...

It’s crucial to stand out in a crowded field. Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser...

Getting your company online can be quite a challenge. Unfortunately, the struggle doesn’t stop there. Once you’re online, you need to let potential customers know you’re there. You can best achieve this through online advertising, but if you’re still new to the online business world, then you might not know which websites are worth pursuing....

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. Yet, this...

If you want to succeed in your business, you’ll need to do more than simply respond to existing trends. You’ll also need to figure out future developments today. Business planning for the future isn’t optional if you want your business to succeed. In fact, it’s imperative to strive for a proactive mindset and plan for...

Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing? Marketing writing is more than merely cranking out blog...

It’s the goal of every business to establish brand awareness and memorability for their company. When customers remember your brand and associate it with a positive reputation, they’re more likely to become loyal and consistent patrons of your products. Unfortunately, developing a solid brand for your business has plenty of room for error. In this...

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...