Kevin Smith has always been on the somewhat forefront of social media and advertising. I’m not sure that’s the best way to put it…more like he uses unconventional means to get his message across. I’m sure you all remember the whole Southwest debacle that he took to Twitter and his blog. And if you haven’t you should probably be listening to his Smodcast.
Well another way he likes to get his word out is by “protesting” along with others that are protesting him. He did the same thing when Dogma was released (video below). And if I’m not mistaken, I think this is all just a publicity stunt for his latest film Red State. It’s his newest creation and his first ever “horror” film. We’ll see how it does. Either way, I’m very much a fan for his guerrilla marketing tactics.