No matter the position or industry that you’re involved with, writing has become a requirement for almost each and every one of us. Whether it’s a text, social media update, blog post, or email, we rely on written messages to communicate with each other. While it may not seem like a major concern, making even...

When it comes to recruitment, innovative companies like Google, Facebook and IBM have raised the bar for businesses all over the world. There is now more pressure than ever before — and higher expectations on both sides of the equation — to recruit and retain motivated, talented, and friendly employees. As such, the return on...

Businesses work hard to recruit and vet applicants for a job opening, often spending hours and significant money finding the right employee. After you’ve put all that work in, you’re usually well aware of the importance of keeping good employees on board once you’ve found them. This starts from the first day your new hire...

If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...

When you own or help run a company that sells products or services online, you need to do a lot to help it grow. Marketing, customer service, and even speedy load times are all important. Ecommerce businesses are on track to generate over $490 billion in U.S. sales by 2018. Now is a good time to establish a...

When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...

When you hear his footsteps, you’re filled with dread. You just know your overbearing boss is on his way to ask you if you’ve finished that report yet. He’ll no doubt have six or seven things he needs to add to it, only extending the completion time further. That won’t matter, though, because he’ll check...

Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...

Seasoned entrepreneurs and bloggers might find this advice to be the most obvious thing in the world, but to those who are new at the big, bad world of entrepreneurship, blogging, specifically what the blog should be about, can be intimidating and full of unknowns. Too many times, readers will come across business blogs that ramble,...

Many entrepreneurs seek to keep their business in the family. It’s a natural impulse. Your successor will be the steward of the business you built, and who better to care for your legacy than your own children? Plus, it appeals to the desire to provide for your family and help them succeed. Unfortunately, recent research...