In the last several years, social media pods have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It sounds like...

The coronavirus pandemic forced salons to shut down nationwide. As states gradually start to ease restrictions on business operations, more and more salons are reopening their doors. But a salon reopening can be complicated. Salon services, such as cutting and dying hair, don’t allow for much physical distancing. With a comprehensive plan and careful attention...

It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...

Before the crisis, if your company depended on a physical business location and in-person interactions with customers, vendors, and employees, it might have made sense to cling primarily to legacy systems and paper processes. Adding digital components like a website, mobile app or electronic payment processing didn’t necessarily mean you’d undergone a complete digital transformation. The current health crisis has changed...

Site traffic is a crucial metric when it comes to search engine rankings and it can fluctuate throughout the course of the financial year, depending on the performance of your direct competitors.  However, it is possible to maintain higher levels of traffic without spending a small fortune. In this article, we will be providing you...

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers. Here are some email marketing best practices that cover the most crucial aspects of email marketing — including...

Some changes in consumer behavior during the current crisis are fairly obvious. For instance, more people had to switch to working from home. Companies with digital tools and platforms aimed at remote workers suddenly found themselves experiencing greater success — and Zoom completely surpassed earnings expectations. However, there’s more going on with consumer behavior that may impact revenue growth. Here’s how entrepreneurs can leverage...

Much of the country has begun to open back up after a protracted lockdown period. As a result, many businesses are already ramping operations back up, including the hiring process. Quite a few companies need to hire and onboard people quickly to meet demand. Yet with the current health crisis posing an ongoing threat, how...

by Stephen Claybourn It is commonplace to hear about the power of your mindset, how it can transform your actions, and potentially change your life. What is not as widely known is how to make those changes, and how meditation can help.   There are many moments in your life when you may have felt defeated...

As a manager with deadlines, projects and budgets, finding time to mark employee anniversaries is challenging. But neglecting them can have detrimental effects on a company’s culture. Day-to-day responsibilities can interfere with the important, but less frequent, task of honoring years of service. It’s time to come up with some work anniversary gift ideas. Gifts...