Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....

Data has the power to strengthen everything businesses do, from the new products they launch to the marketing campaigns they use to promote those products. Gathering information and putting that information to use, even in HR, has become big business, creating jobs and cloud solutions. When a business is more informed before making decisions, that...

Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...

I don’t think that I’ve met anyone who actually enjoys a performance review. I know that I never have been a big fan. Unfortunately, performance reviews are necessary to determine if your career is headed up or down. You get to see how productive you’ve been, where you’ve best contributed to the business, and where...

When you own or help run a company that sells products or services online, you need to do a lot to help it grow. Marketing, customer service, and even speedy load times are all important. Ecommerce businesses are on track to generate over $490 billion in U.S. sales by 2018. Now is a good time to establish a...

Traditionally, when employers have sought to reward top performers, they’ve relied on money. Whether in the form of a raise or a bonus, adding to your existing pay is one of the best ways to keep you around and make you feel appreciated. However, many small businesses are struggling to make budget on the revenue they...

When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...

Startups are forgoing exorbitant engineering salaries for the more reasonably priced but equal-quality work of an outsourced IT staff. Silicon Valley is largely considered the global leader in technology, with firms in the area competing for the highly-skilled developers and engineers located there. According to a new report though, U.S.-born engineers are leaving quicker than...

When you hear his footsteps, you’re filled with dread. You just know your overbearing boss is on his way to ask you if you’ve finished that report yet. He’ll no doubt have six or seven things he needs to add to it, only extending the completion time further. That won’t matter, though, because he’ll check...