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digital marketing
Metrics drive marketing. And in the age of the internet, devices, and social media, the type of marketing driving those metrics is digital. In the old days when billboards, commercials, and print were king, sales were the only metric that mattered. Now, with everyone carrying devices with cameras, microphones, web browsers, and the means to...
woman, laptop, online advertising
Getting your company online can be quite a challenge. Unfortunately, the struggle doesn’t stop there. Once you’re online, you need to let potential customers know you’re there. You can best achieve this through online advertising, but if you’re still new to the online business world, then you might not know which websites are worth pursuing....
In a digital landscape, you are more likely to bump into younger workers than older workers. Why is this? Most older generations—those over the age of 65—are online. However, many aren’t aware of how to use technology and how often to check for job opportunities. In today’s world, you will have jobs that not many...
It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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