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As crowdfunding took off, serious investors noted that something was missing from the process. While savvy investors want to put money into a promising crowdfunded product like Pebble or COOLEST Cooler, they want more than an early edition of the product or a branded T-shirt for their efforts. This difference has made crowdfunding more of...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
Customer service is one of those things that you just can’t ignore if you’re aiming for success and longevity for your startup. Customer service in general is important to your company, because it is often the only contact a customer has with your business. Since that first contact is so critical, you want to make...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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