Freelancers, gig workers, franchise owners, or small business owners — no matter what they call themselves, these individuals are entrepreneurs. From freelance writing services and Airbnb hosts to small grocery stores and tech startups, entrepreneurs power much of the U.S. economy and have done so for decades. Even that lemonade stand on the corner of your block...

Your public image is everything, whether it’s your personal image or your company’s overall image. You can convey your business’s image through many avenues. This includes everything from social media to advertising strategies. One detail that you may overlook, though, is your product packaging. Your customer interacts with your product’s packaging before they even touch...

In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses...

Patience is a quality that tops the list of healthy, positive virtues alongside honesty, kindness, and empathy. These virtues are generally considered to be hallmarks of a good, moral person, but they’re considered virtues for another reason, too: People usually struggle to embody them on a daily basis. The virtue of patience can be one...

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course, but it’s a major focus. Staying profitable means staying in business, and that usually means marketing. Yet with...

Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands. During 2020, the shift to digital channels increased as in-store shopping and brand experiences were somewhat limited....

The entire digital payments landscape has faced significant structural changes over the last few years and keeps growing as a valuable payment option for shoppers worldwide. Now, with the SARS-CoV-2 coronavirus causing operational adjustments everywhere, more companies are adopting global payment solutions to fuel growth and remain profitable. As companies continue to digitize their operations, online...

When it comes to client relationships, you may well focus on building a base of good clients for the long term. As a freelancer and business owner, you understand that having a solid base of clients means consistent cash flow. Over time, you can opt to add new clients or expand existing client relationships. However,...

The Internet is filled with information — but only some of it is accurate. The rest of it ranges from unsupported opinions masquerading as fact to outright “fake news” from fraudsters who claim to have expert advice with credible data. In some cases, these sources are obvious in their lack of credibility, but others are more...

Online file storage is a must-have for any business or entrepreneur. With cloud backup, you can avoid file loss and restore your device if it’s ever damaged. Cloud storage also makes collaborating with team members easier since they can access files remotely. Plus, remote access means you can access files anywhere and on any device. But cloud...