Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram business engagement should be the center of any growing business’s social media marketing strategy. Engagement is important because it is a key factor in Instagram’s post prioritization algorithm. This...

When you run your own business, you need to keep track of many moving parts. Many companies prioritize social media because of the massive reach potential and opportunities to connect with customers on a more personal level. There are downsides to advertising on social media, such as all the changes that brands must rapidly adapt...

In the last several years, social media pods have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively. It sounds like...

Sales often slow down in the summer. People take vacations. Kids come home from school. People often shop a little less, putting a lag on consumer retail spending. However, you can still make your summer sales sizzle with a marketing and sales strategy featuring social media tactics that engage your target audience. Here are some ideas:...

Many physical retailers continue resisting ecommerce. These businesses are hesitant to try online marketing, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are...

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you’re a CEO and you think your team needs a boost in morale, ask yourself, “Why would customers and employees rally behind me?” We’ve all heard stories of or even worked for companies that...

Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...

Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....