Believe it or not, 2021 marked the 20th anniversary of the launch of iTunes. The highly successful Apple product was released in January of 2001. It revolutionized the way we purchase, interact with and listen to music. Apple has of course since transitioned away from iTunes and toward streaming services like Apple Music, Apple Podcasts...

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts,...

Networking is a nightmare that many introverts like to avoid. Meeting people and marketing yourself can feel exhausting to those who gain energy from being alone. However, making connections with other like-minded individuals is vital to the growth of any business. Fortunately, finding ways to exchange ideas and information is easy. Even the most reclusive...

Running a hotel is a labor of love. It has to be: the hotel business is an all-day, every day endeavor. Properties with limited capacity face competition from large hotel brands and other boutique hotel groups. Try some of these marketing tips for your small boutique hotel to build your business and keep guests coming...

When it comes time to streamline processes in technology, there are always going to be some struggles, but these struggles become even more apparent when working with circuit boards. This is because they’re extremely complex and involve a lot of know-how to manufacture. Despite that, there are still various methods on how to streamline circuit...

As you grow your company, you’ll want to find new, creative ways to establish customer loyalty and set your business apart from your competitors. Keep reading to learn a few methods for growing your client list. Set Up a Loyalty Rewards Program The most basic way to encourage returning clients is to offer a loyalty...

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...

It’s not uncommon for founders and early employees to think about their companies in deeply personal ways. Some of my friends talk about their work the way other friends discuss their children. In some ways, this can be positive. A deep level of care for your business increases the effort you put in and the...

Is there “one weird trick” that will serve every entrepreneur well, no matter what their business model or industry might be? Yes, I think there is. But it’s decidedly un-sexy and even unpopular these days. It’s regular meetings. Yes, really. The ongoing crisis did nothing to help the cause of meetings. Corralling your employees onto...

Many founders dream of eventually selling a majority interest in their company to an organization with ample capital and resources. Whether it involves a strategic corporate buyer or a private equity firm, these acquisitions can help a company scale and can be great for a company’s balance sheet and liquidity. However, selling your business often...