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small business
Businesses work hard to recruit and vet applicants for a job opening, often spending hours and significant money finding the right employee. After you’ve put all that work in, you’re usually well aware of the importance of keeping good employees on board once you’ve found them. This starts from the first day your new hire...
If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...
Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....
Data has the power to strengthen everything businesses do, from the new products they launch to the marketing campaigns they use to promote those products. Gathering information and putting that information to use, even in HR, has become big business, creating jobs and cloud solutions. When a business is more informed before making decisions, that...
When you own or help run a company that sells products or services online, you need to do a lot to help it grow. Marketing, customer service, and even speedy load times are all important. Ecommerce businesses are on track to generate over $490 billion in U.S. sales by 2018. Now is a good time to establish a...
Traditionally, when employers have sought to reward top performers, they’ve relied on money. Whether in the form of a raise or a bonus, adding to your existing pay is one of the best ways to keep you around and make you feel appreciated. However, many small businesses are struggling to make budget on the revenue they...
When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...
Many entrepreneurs seek to keep their business in the family. It’s a natural impulse. Your successor will be the steward of the business you built, and who better to care for your legacy than your own children? Plus, it appeals to the desire to provide for your family and help them succeed. Unfortunately, recent research...
youtube video
If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this...
office manager handshake
Very few people still believe that managing an employee through verbal abuse and ridicule is actually a valid strategy. New research has found that this kind of abuse is actually even more damaging than originally thought. The research appears to indicate that it doesn’t just hurt the employee on the receiving end of the abuse, it...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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