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small business
The shift in small business priorities sped up in 2020. For the last several years, a push to move from paper to digital business processes has accelerated, due in part to customer expectations. Companies also began to better understand the urgent need to lower costs and improve customer experiences. Yet many companies have hesitated, unsure...
cybersecurity, woman at laptop
Hackers are increasingly targeting small businesses. When setting up their companies, many entrepreneurs focus on growth and cost savings at the expense of cybersecurity. Thus, small and medium enterprises are often the least prepared for attacks.  By failing to secure your data environment, you become an easy target for cybercriminals. Therefore, it’s essential to protect...
The coronavirus pandemic has required countless businesses to close their doors temporarily, including your local tattoo shop. As states gradually reopen, you’ll likely be able to open your shop’s doors too. But reopening your tattoo shop will require some planning and significant changes. You’ll want to examine how you operate your business, interact with clients,...
salon reopening
The coronavirus pandemic forced salons to shut down nationwide. As states gradually start to ease restrictions on business operations, more and more salons are reopening their doors. But a salon reopening can be complicated. Salon services, such as cutting and dying hair, don’t allow for much physical distancing. With a comprehensive plan and careful attention...
cleveland, cleveland downtown
The economic recovery hasn’t been as strong in every part of the U.S. as it has in Silicon Valley. With companies sending factories overseas and older people relocating to more sunny regions, many cities in the northern US are experiencing slow economic growth. Cleveland is one of them. Listed as second highest on the Distressed Community...
CalChamber, Golden State, Golden Gate
If you own a small business in California, you’re not alone. The U.S. Business Administration Office of Advocacy reports there are now 3.9 million small businesses in California. They employ approximately seven million people. Your network of small business owners in the golden state shares similar goals and values. Beyond that circle, you can tap...
Small business owners need help, especially if they’re new to starting and growing a business. For some, that means seeking help from a more experienced colleague who can lead by example while for others, guidance comes in the form of networking events that connect them with professionals who’ve had similar experiences. While those methods are...
Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...
Customer service is one of those things that you just can’t ignore if you’re aiming for success and longevity for your startup. Customer service in general is important to your company, because it is often the only contact a customer has with your business. Since that first contact is so critical, you want to make...
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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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