Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...

Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...

If you are one of the growing number of people making money running a successful YouTube channel, you are likely to already be aware of the new YouTube Red subscription service. YouTube has been contacting existing content creators to encourage them to sign a new contract, which means that they will be part of this...

Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of “social listening.” As you...

Pinterest is easily the most talked about subject in social media right now. A lot of people are talking about Facebook and its recent IPO too, but for anyone who spends a good portion of their day using social media, Pinterest is sparking the most uh… interest. We’re witnessing several dynamics with this little Palo...

Whenever I mention the word “ombudsman” to anyone in terms of what it means for social media, there are always some who don’t know what it is, so I should get that out of the way: From Wikipedia: An ombudsman (conventional English plural: ombudsmen) is a person who acts as a trusted intermediary between an organization and some internal or external constituency…...

I’ve caught some flack in recent weeks from friends for my growing addiction to Empire Avenue. It’s an addiction to which I am only too happy to admit I have. I’ve experienced a lot of mental discomfort over spending a lot of time on a service that may or not be beneficial to the other...

With everyone trying to get the latest deals and savings, it’s no wonder sites like Groupon and Living Social have taken off recently. Now the big boys, Facebook & Google, want to jump on the coupon bandwagon. Although only in limited markets right now, I’m sure they’ll expand their offerings quickly. Check out this infograph...

This is extremely impressive. In under 48 hours the users of  Zynga’s FarmVille, CityVille, and FrontierVille have donated more than $1 million in aid for victims of the natural disasters in Japan. The gaming company began adding virtual goods to many of their games the other day for users to purchase, the proceeds which in turn are...

You have to hand it to news aggregator Digg.com. The site is making solid attempts at bringing community back by introducing new features on the site’s front page. The efforts are commendable, but Digg has to be careful it doesn’t trip over its own feet. In the past several days, engineers at Digg rolled out...