Getting your company online can be quite a challenge. Unfortunately, the struggle doesn’t stop there. Once you’re online, you need to let potential customers know you’re there. You can best achieve this through online advertising, but if you’re still new to the online business world, then you might not know which websites are worth pursuing....

When you run your own business, you need to keep track of many moving parts. Many companies prioritize social media because of the massive reach potential and opportunities to connect with customers on a more personal level. There are downsides to advertising on social media, such as all the changes that brands must rapidly adapt...

Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers...

If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...

Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....

Do you think some feature films may be crowdsourced someday? I got to thinking it may be possible after checking out a contest that crowdsourced the best commercials made by independent filmmakers. MOFILM runs a series of competitions connected to festivals around the world, from Cannes to Rio. Nascent filmmakers choose one of the sponsors...

We’ve all been witness to a bad commercial before. How about those darned class action lawsuit ads that are always popping up during my Jeopardy! program. They’re horrible but I’ve gotten somewhat immune to viewing them. Here are some truly awful local TV ad spots. I’d doubt if it wasn’t for YouTube and the internets...

After watching this year’s Super Bowl and of course the commercials, it became abundantly clear how much times and advertising has changed. I actually enjoy a good number of commercials now-a-days and really appreciate the effort that companies put into their ad campaigns. The amount of money that goes into them however is astounding. There...