Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality...

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...

This behavioral targeting guide will help you personalize contact with your readers. With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their...

Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself. Demand generation has emerged as one of the best strategies to achieve the objective of generating and converting...

When you run your own business, you need to keep track of many moving parts. Many companies prioritize social media because of the massive reach potential and opportunities to connect with customers on a more personal level. There are downsides to advertising on social media, such as all the changes that brands must rapidly adapt...

Whether it be for marketing or morale, it is important for a business to develop a narrative. Working around a narrative provides a core of belief that employees and entrepreneurs alike can use to guide their decision-making. Using such a model reinforces the authenticity of a company which makes it easier to effectively build brand...

Whether you’re an entrepreneur or someone looking to expand their clientele, there are a lot of options for catching the eyes of people who don’t yet follow you. Part of expanding is reaching new people and letting them know what sets your corporation apart or makes it unique. There are many similar types of businesses...

In the world of entrepreneurship, marketing is everything. Regardless of the quality of your idea, the skills of your team, or even the amount of capital you’ve raised, you’re in for an uphill battle if you can’t develop a large and loyal customer base. With all of the uncertainty of the past year, many businesses...

Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020. Brand refresh Taco Bell regularly...

Generation Y — aka millennials — is the largest cluster generation found in America. That’s a huge consumer base of maturing adults mainly in their 20s or 30s. These folks have varying values and different priorities from the generations that came before them. It can be said that this demographic of adults think a bit...