If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...

Insightful, personal stories are the most effective path to get people caring about your brand. As the Internet has become firmly ingrained in our lives, there’s never been a better chance to develop or grow a global business. However, the world wide web has created a more discerning customer who is not content to be simply a number....

Data has the power to strengthen everything businesses do, from the new products they launch to the marketing campaigns they use to promote those products. Gathering information and putting that information to use, even in HR, has become big business, creating jobs and cloud solutions. When a business is more informed before making decisions, that...

Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...

Traditionally, when employers have sought to reward top performers, they’ve relied on money. Whether in the form of a raise or a bonus, adding to your existing pay is one of the best ways to keep you around and make you feel appreciated. However, many small businesses are struggling to make budget on the revenue they...

When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers...

Startups are forgoing exorbitant engineering salaries for the more reasonably priced but equal-quality work of an outsourced IT staff. Silicon Valley is largely considered the global leader in technology, with firms in the area competing for the highly-skilled developers and engineers located there. According to a new report though, U.S.-born engineers are leaving quicker than...

When you hear his footsteps, you’re filled with dread. You just know your overbearing boss is on his way to ask you if you’ve finished that report yet. He’ll no doubt have six or seven things he needs to add to it, only extending the completion time further. That won’t matter, though, because he’ll check...

So, here we are in the middle of what I call “CES season.” The massive Consumer Electronics Show is the first big Las Vegas convention of the year, and the place where all the big brands unveil their new products or services (or their tweaks to the same old products/services). Much of this whole pre-CES period is essentially a debate about whether...

Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...