In today’s crowded entrepreneurial landscape, it often feels like we’re drowning in a flood of new contacts and endless networking events. The pressure to meet as many people as possible can be overwhelming. But amidst all the hustle and bustle, there’s a significant shift happening. Many now realize that it’s not about collecting new contacts. Instead, it’s...

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...