Forming strategic partnerships is essential for business growth. While partnerships with suppliers, vendors or affiliates are well-known, teaming up with expert coaches and mentors in your industry is often overlooked. These influential figures have cultivated loyal followings of individuals actively seeking to enhance their skills and knowledge. Aligning your business with the right coaching partners lets you...

In today’s crowded entrepreneurial landscape, it often feels like we’re drowning in a flood of new contacts and endless networking events. The pressure to meet as many people as possible can be overwhelming. But amidst all the hustle and bustle, there’s a significant shift happening. Many now realize that it’s not about collecting new contacts. Instead, it’s...

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to...