Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. Yet, this...

Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other: First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning). Second, the content must also be written so that search engines want to reward it with...

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...