NFTs and other evolving types of — well, OK, let’s call them “channels” — may be an area your brand wants to invest in, but might also not be the smartest idea. Whether you’re evaluating the benefits of creating your own brand’s NFT now or jumping into any new marketing channel or strategy that develops in the future, you...

Content marketing, inbound marketing and digital marketing: These three phrases are often used interchangeably, but they don’t refer to the same thing. This can create confusion when implementing your brand’s marketing plan. These strategies do share some things in common. They’re all designed to grab user attention, build your brand, increase traffic, attract qualified leads...

Marketing metrics drive the success of many businesses. And in the age of the internet, devices, and social media, the type of marketing driving those metrics is digital. In the old days when billboards, commercials, and print were king, sales were the only metric that mattered. Now, with everyone carrying devices with cameras, microphones, web...

Getting your company online can be quite a challenge. Unfortunately, the struggle doesn’t stop there. Once you’re online, you need to let potential customers know you’re there. You can best achieve this through online advertising, but if you’re still new to the online business world, then you might not know which websites are worth pursuing....

In a digital landscape, you are more likely to bump into younger workers than older workers. Why is this? Most older generations—those over the age of 65—are online. However, many aren’t aware of how to use technology and how often to check for job opportunities. In today’s world, you will have jobs that not many...

It can be challenging to build credibility and trust with your target audience, even without the challenges of a global pandemic. A marketing campaign, email conversation, or social media post alone can’t always create the level of brand awareness necessary to convince prospects to buy from you. Many businesses and brands have turned to social media...