One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links: Inbound: links from other domains that lead to a page of...

It’s not uncommon for founders and early employees to think about their companies in deeply personal ways. Some of my friends talk about their work the way other friends discuss their children. In some ways, this can be positive. A deep level of care for your business increases the effort you put in and the...

Is there “one weird trick” that will serve every entrepreneur well, no matter what their business model or industry might be? Yes, I think there is. But it’s decidedly un-sexy and even unpopular these days. It’s regular meetings. Yes, really. The ongoing crisis did nothing to help the cause of meetings. Corralling your employees onto...

Many founders dream of eventually selling a majority interest in their company to an organization with ample capital and resources. Whether it involves a strategic corporate buyer or a private equity firm, these acquisitions can help a company scale and can be great for a company’s balance sheet and liquidity. However, selling your business often...

Sloppy desks and appearances might simply reflect your employees’ “authentic selves,” but most employers still expect to see a certain degree of order and professionalism in both workspace and employee appearance. That’s probably never been more true than now, with social distancing requirements and other restrictions designed to help keep employees and the public safe....

When you decide to find ways to make use more eco-friendly packaging, you’re beginning a journey that explores the cutting-edge of the shipping industry. There are a great many directions to consider, from smaller packages to edible materials, but what is most important is that you have decided to be an eco-conscious business owner. We...

Delivering a positive customer experience gives new customers a sense of confidence that they selected the right partner for their business. It also helps bolster your odds of retaining them. However, if new customers do not understand your product or get the expected benefit from it, then they’ll leave you for your competition. Developing an exceptional client...

Like anything, your office building needs regular maintenance and upkeep to ensure all its facilities are functioning correctly and the building itself enjoys a long lifespan. It may be tempting to skimp on these repairs to save some money. However, letting your building falls into disrepair will be far more expensive. To save money, improve...

A 2018 study by Northwestern Mutual found that nearly two-thirds of Americans who have a plan to save money for retirement are certain they’ll outlive their savings. Moreover, one in five Americans (21 percent) have no retirement savings at all, and another 78 percent are concerned about not having enough money saved for the future. Here is...

With more and more professionals taking on remote work, people are deciding they don’t have to necessarily stay in bigger tech hubs like Silicon Valley and New York City. The spotlight is shining brightly on regional tech hubs that offer remote workers a better quality of life and potential access to more career opportunities. As...