As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

Whenever I mention the word “ombudsman” to anyone in terms of what it means for social media, there are always some who don’t know what it is, so I should get that out of the way: From Wikipedia: An ombudsman (conventional English plural: ombudsmen) is a person who acts as a trusted intermediary between an organization and some internal or external constituency…...

I’ve caught some flack in recent weeks from friends for my growing addiction to Empire Avenue. It’s an addiction to which I am only too happy to admit I have. I’ve experienced a lot of mental discomfort over spending a lot of time on a service that may or not be beneficial to the other...

Facebook is pretty much a part of everyone’s lives now. It’s ingrained in most of our social interactions in some form or another. There is nary a person I know that doesn’t at least use it or check it once throughout the week. But what if Facebook didn’t exist in this day and age? Check...

With everyone trying to get the latest deals and savings, it’s no wonder sites like Groupon and Living Social have taken off recently. Now the big boys, Facebook & Google, want to jump on the coupon bandwagon. Although only in limited markets right now, I’m sure they’ll expand their offerings quickly. Check out this infograph...

With the popularity of Twitter and Facebook and with their constant stream of information, it’s only natural that a lot of use get our “breaking news” from such sites. A message can spread on Twitter faster than CNN can get the story, write it and post it. This happened recently with Wyclef Jean (of the...

Back in 2009 when I spoke at the Twitter140 conference in New York I had the chance to meet a personal hero of mine, Ann Curry, who works the Today show for NBC. She spoke on a panel about how Twitter played a role in the Iranian green revolution of that year. Afterward I got...

People who operate company Facebook fan pages are always looking for ways to grow their communities and increase interaction with followers on the site. It’s plainly obvious, just by looking at analytics, that fan pages have become hubs for building interest in news organizations. It takes an arsenal of methods for growing that interest. Perhaps...

We’re all hearing a lot about how Twitter and YouTube are playing a role in Iran, and in the future of the Middle East. Let’s get a good look at the numbers that back it up so far. According to social entrepreneurship blogger Nathaniel Whitmore: People wrote 2.2 million blog posts about Iran in the...