Marketing officers at businesses in many different industries are beginning to embrace automation. A total of 14 percent of all marketing teams plan to implement marketing automation this year [2016], and 63 percent of all current users plan to increase what they spend on their marketing automation. Some people assume automation makes you look less...
Right now we’re experiencing a bit of a contraction in the tech ecosystem, as many companies announce layoffs and venture capitalists slow down their investing. In my opinion this is just a natural, appropriate reaction to a lack of strong business fundamentals among some companies and not a precursor to a major collapse of some sort....
In every office, break rooms serve as a gathering place for employees to get away from their work for a few minutes. Whether they’re getting coffee or eating lunch, workers eventually begin to see the break room as a retreat, especially if the room has been specifically designed to be warm and inviting. For employers,...
Psychologist Mihaly Csikszentmihalyi is perhaps best known for saying that a state of consciousness that makes an experience genuinely satisfying can be called a “flow state.” I often see people complaining about not having focus and not being able to concentrate on one thing. While some say they are pros at multi-tasking, it can be...
Have you ever missed a deadline? If so, you aren’t alone. Even the most conscientious worker will occasionally fall behind, especially when faced with a demanding task list. When that happens, the way you react could be even more essential to your future career than whether or not you finish your assignment on time. There...
Customer service is one of those things that you just can’t ignore if you’re aiming for success and longevity for your startup. Customer service in general is important to your company, because it is often the only contact a customer has with your business. Since that first contact is so critical, you want to make...
At some point in every career, a professional will see someone escorted from the building with a box full of belongings. It may be a coworker or a stranger from another department, but whoever it is, it can be difficult to watch. It serves as a reminder that anyone can be fired unexpectedly. What happens...
If you work for a living, your life is most likely filled with noise. From the time your alarm goes off in the morning to the time you go to bed at night, there’s very little silence. Yet too much noise has been linkedto dangerous health conditions like high blood pressure and heart disease. Persistent...
Businesses work hard to recruit and vet applicants for a job opening, often spending hours and significant money finding the right employee. After you’ve put all that work in, you’re usually well aware of the importance of keeping good employees on board once you’ve found them. This starts from the first day your new hire...
If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...
I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsider, Inc., and Entrepreneur. In addition to journalism, writing about social good companies…