Many physical retailers continue resisting ecommerce. These businesses are hesitant to try online marketing, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are...

There’s been a trend in recent decades toward open office spaces. This is great for collaborative work because you don’t have to go anywhere to have a quick conversation with your colleagues. However, when you need to focus and get some independent work done, it can be difficult to do so with all the noises of...

You’ve gotten through the curveball questions, dodged that question about your greatest weakness, and made a decent impression overall during your interview. Just as you begin to relax, they ask what may seem to be a throwaway question, “Do you have any questions for me?” Don’t let this opportunity to stand out from the crowd pass you by. The...

It’s the time of year when everyone who does content work for a startup or tech company here in the Bay area wants to talk about how to generate story ideas. They know I do this work for a living and they want tips as they prepare their 2018 content strategies. It’s safe to say that if you’re...