If repeat business is your goal, good customer service is essential. According to a recent survey, one bad customer service call will send most customers away permanently. Since repeat customers bring in more money than new customers on average, it’s important that businesses find ways to nurture their existing buyers and this includes the customer...

Search is very helpful for your business but don’t forget longstanding real-world strategies. These days, many business owners have become obsessed with utilizing Search Engine Optimization (SEO) in their marketing campaigns. While SEO has a valued place in Internet marketing, it is possible to master local marketing without relying on it. In fact, when it comes...

Seasoned entrepreneurs and bloggers might find this advice to be the most obvious thing in the world, but to those who are new at the big, bad world of entrepreneurship, blogging, specifically what the blog should be about, can be intimidating and full of unknowns. Too many times, readers will come across business blogs that ramble,...

Research, author expertise and content length are all highly important in determining whether content is quality. It can be hard to recognize quality – whether it’s a product or content on the Internet. By definition, quality means “native excellence or superiority,” but what quality content looks like can be subjective and hard to determine. There are...

The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...

The sales funnel is for real. A business that takes it seriously scores higher on the conversion scoreboard. When followed accurately, conversion optimization tips help avoid funnel mistakes. The best tips to optimize a site’s conversion rate are: CTA placement and prominence Call to action (CTA) buttons decide the fate of a business site. How...

Candy bars, cereal, social networking platforms, and shoes. What do these products have in common? They carry brand names people crave. Snickers, Frosted Flakes, Facebook, and Nike are extremely popular brands, but they, like any other brand, can be discarded if suitable substitutes exist. Companies should consider that thought when managing consumer expectations and working to maintain brand loyalty....

Marketers have long used social media dashboard services like HootSuite to keep up with social networking accounts, but dashboards are evolving. Today’s businesses can use dashboard services to keep up with a wide variety of online activities, allowing them to easily control every aspect of customer relations. Enter the era of “social listening.” As you...

You’ve probably heard of infographics or seen one online many times. To people who enjoy them, infographics are a powerful definition of an effective marketing tool. What is an Infographic? A powerful definition for an infographic is a type of marketing content that sorts, arranges, and visually presents data. The word itself is a clipped...

Do you think some feature films may be crowdsourced someday? I got to thinking it may be possible after checking out a contest that crowdsourced the best commercials made by independent filmmakers. MOFILM runs a series of competitions connected to festivals around the world, from Cannes to Rio. Nascent filmmakers choose one of the sponsors...