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Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram business engagement should be the center of any growing business’s social media marketing strategy. Engagement is important because it is a key factor in Instagram’s post prioritization algorithm. This...
As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media...

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I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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