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Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits. It’s essential to approach marketing as a strategic investment. Whether you’re allocating funds to a social media campaign or...
Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will...
Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality...

About Me


I am a tech writer and journalist for more than 20 years who contributes to several respected online publications including BusinessInsiderInc., and Entrepreneur. In addition to journalism, writing about social good companies…

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